Your website should be more than a digital brochure. For service businesses across the UK, it is often the first place potential clients meet your brand - and the main driver of inbound enquiries.
At Clever Startups we design and build SEO-friendly websites that are technically sound, fast to load, and structured around the search phrases your ideal clients actually use. That means clear service pages, genuine expertise, and content tuned for both local and national search.
What makes a site truly "local SEO ready"?
- Clear service pages that mirror how people search (for example, "custom software development in Birmingham" or "web app developers for UK service businesses").
- Location signals that make it obvious you serve Birmingham, the West Midlands and the wider UK - without excluding international clients.
- Helpful blog content that answers real questions like "how much does a bespoke app cost?" or "how do I modernise my legacy systems?" instead of generic filler.
- Technical foundations such as clean HTML, structured data, sensible URL structure, and performance optimisations.
Structuring pages around how people actually buy
Instead of one long "Services" page, we typically break things down into focused landing pages for each core offer:
- Custom software development
- Web & mobile app development
- Cloud & SaaS platforms
- Digital transformation and process automation
Each page can then target a mix of local and national keywords, such as "Birmingham custom software agency" or "UK SaaS development partner", while still feeling natural to read.
Content that demonstrates real expertise
Search engines increasingly reward depth and usefulness. We help you plan article series that speak directly to your buyers - founders, operations managers, and marketing teams. Typical topics include:
- How to budget for a first custom software project.
- What to prepare before working with a development partner.
- Case studies showing how UK businesses automated a specific workflow.
Combined with a well-structured site and fast loading times, this kind of content builds trust with both Google and human readers.
From first draft to live, optimised site
We work collaboratively: our team can draft content for you to review, or we can take your raw notes and polish them for web. Either way, the goal is the same - a site that feels like your brand, answers real questions, and quietly does the heavy lifting for lead generation.
